Comments on: Chillpak Hollywood Hour #132 http://www.chillpakhollywood.com/2009/11/23/chillpak-hollywood-hour-132/ Talking Shop from the Rational Exuberance production offices! Dean Haglund the actor, improv comic and inventor best known as "Langly" one of the three computer-hacking geeks on "The X-Files" and their spin-off series "The Lone Gunmen" discusses all things Hollywood with independent filmmaker Phil Leirness. Every monday you can eavesdrop on the Tinseltown water cooler discussion. Brought to you by Chillpak. Sat, 24 Jul 2010 21:30:52 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Moni http://www.chillpakhollywood.com/2009/11/23/chillpak-hollywood-hour-132/comment-page-1/#comment-1775 Moni Tue, 24 Nov 2009 01:25:12 +0000 http://www.chillpakhollywood.com/?p=210#comment-1775 Well, I haven't listened to the podcast yet. But the first movie that crosses my mind is - of course - "I WANT TO BELIEVE". I don't know how the marketing has been in the US, but here in Germany there almost was NO marketing for this movie. And that's really a bad strategy to introduce NEW fans to the show (was it Chris Carter or Frank Spotnitz who mentioned that this was one of the reasons to do a monster of the week movie and not a mythology/alien movie?). Not to mention the bad timing. "I WANT TO BELIVE" is no summer movie and running against "THE DARK KNIGHT" didn't make it better. And we shouldn't forget "MAMMA MIA". I remember myself sitting in a small cinema near Toronto on the first day "I WANT TO BELIEVE" hit the screen in Canada. With 5 other people in the room (well, it was 3pm or so... Really the first screening.). All those Batman Fans down the hallway and hearing "Dancing Queen" from the theater next to us when we were watching Pater Joe scream "It's here". What's interesting is the German version of "I'm a celebrity, get me out of here". The TV station that is producing the show has trouble to make commercial deals. Almost no company wants its product to be related to the show. But the TV Station still holds onto that show. Even with the huge costs they have producing it. And it really has good ratings. Well, at least they held onto it 'til this year. The fith season for next year has been canceled. We'll see how it's gonna end. 30 Rock is another example. It's airing on a new digital tv station for about 2 weeks now. With horrible ratings. But - since digital tv is quite new to a lot of viewers - most of them don't even know that this tv station exists at all. AND they wouldn't expect that kind of show on this kind of tv station. I'm pretty sure on another tv station with the right marketing campaign the ratings would be way better. I could continue writing about this topic but i'll rather download the podcast finally :-) Well, I haven’t listened to the podcast yet. But the first movie that crosses my mind is – of course – “I WANT TO BELIEVE”. I don’t know how the marketing has been in the US, but here in Germany there almost was NO marketing for this movie. And that’s really a bad strategy to introduce NEW fans to the show (was it Chris Carter or Frank Spotnitz who mentioned that this was one of the reasons to do a monster of the week movie and not a mythology/alien movie?). Not to mention the bad timing. “I WANT TO BELIVE” is no summer movie and running against “THE DARK KNIGHT” didn’t make it better. And we shouldn’t forget “MAMMA MIA”. I remember myself sitting in a small cinema near Toronto on the first day “I WANT TO BELIEVE” hit the screen in Canada. With 5 other people in the room (well, it was 3pm or so… Really the first screening.). All those Batman Fans down the hallway and hearing “Dancing Queen” from the theater next to us when we were watching Pater Joe scream “It’s here”.

What’s interesting is the German version of “I’m a celebrity, get me out of here”. The TV station that is producing the show has trouble to make commercial deals. Almost no company wants its product to be related to the show. But the TV Station still holds onto that show. Even with the huge costs they have producing it. And it really has good ratings. Well, at least they held onto it ’til this year. The fith season for next year has been canceled. We’ll see how it’s gonna end.

30 Rock is another example. It’s airing on a new digital tv station for about 2 weeks now. With horrible ratings. But – since digital tv is quite new to a lot of viewers – most of them don’t even know that this tv station exists at all. AND they wouldn’t expect that kind of show on this kind of tv station. I’m pretty sure on another tv station with the right marketing campaign the ratings would be way better.

I could continue writing about this topic but i’ll rather download the podcast finally :-)

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